The Finance Sg Logo
The new logo typeface has a contemporary look with smooth edges and rounded corners reflecting balance, and friendliness to promote community vides yet it has retained its professional and trustworthy position. The connection curve lines reflect the synergy, transaction, and transmission, thus giving it a more active and lively appearance.
Introducing a green color to the logo as it is associated with money and wealth. The solid blue used in this logo represents confidence, trust, and rationale. The orange color signifies progressive growth.